You’re bound to have seen it by now. With more than 400 million views in just three days, Gap’s “Better in Denim” dance video campaign has taken the internet by storm since it dropped on August 19. Choreographed by breakout talent Robbie Blue, and set to Kelis’ 2003 hit “Milkshake,” the video features girl group KATSEYE performing Blue’s addictively precise, quirky-yet-sexy movement alongside 30 denim-clad dancers. The result is a fun, edgy celebration of dance and togetherness (and denim) you can’t help but watch again and again. So what went into the making of Gap’s most viral ad yet? Dance […]
